Promotional Product Planner
4 Simple steps to follow when selecting the perfect promotional product.
1. The first step in aiming smarter is to identify and target your audience. With each promotion and marketing campaign, think about who you want to reach. This will help you achieve the best results.
Possible Targets:
Top Customers
Current Customers
Prospective Customers
Lost Customers
Employees
General Public
Students
2. The next step is to focus on your goal. Have a purpose in mind and include a call to action with a phone number, website, email, or QR code.
Possible Goals:
Brand Awareness
Build Tradeshow Traffic
Generate New Customers
Improve Customer Relations
Launch a New Product or Service
Promote Loyalty or Show Pride
Fundraising
Motivate or Reward Performance
Increase Referrals
Awards
3. It is also important to consider where you want your message to be viewed by your target audience. For example, if the power goes out, a glow-in-the-dark product with a "Call for Emergency" phone message may be more useful than simply a flashlight with a power company logo imprint.
Possible Locations:
At the Office
At Home
In the Car
At an Event
Attached to a Mobile Device
In the Kitchen
4. Finally, think about how you plan to deliver the product. Ask us about special packaging options. Delivering an item in a gift box changes the perceived value of almost any item.
Possible Distribution Options:
Hand Deliver
Direct Mailing
Gift with Purchase
Trade Show
Networking Event